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Market Updates, Products & Ingredients

CauliPower Debuts Breakfast Scrambles Lineup

The frozen breakfast cups offer a good source of protein (between 6 and 10 g) and are free from artificial colors, flavors, and preservatives.

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By: Sean Moloughney

Editor, Nutraceuticals World

Expanding its better-for-you product portfolio, CauliPower has launched Breakfast Scrambles available in three varieties: Broccoli Cheddar, Southwest, and Spicy Sesame.
 
The frozen breakfast cups offer a good source of protein (between 6 and 10 g) and are free from artificial colors, flavors, and preservatives.
 
The frozen breakfast bowl category is growing 32% over the last 12 months, and healthier alternatives are up 61% (YoY growth), according to market research data from SPINS. About 42% of people say that eating a healthy breakfast makes them feel better about themselves, according to Mintel.
 
“More than half of Americans (54%) are looking for healthier breakfast options and convenience is more important than ever,” said Gail Becker, CauliPower founder and CEO. “CauliPower Breakfast Scrambles fill a gap in a fast-growing grocery category and feed people’s morning hunger with a delicious option in one easy cup. We will keep using the power and magic of vegetables to reinvent all of America’s favorite comfort foods.”
 
CauliPower’s new Breakfast Scrambles (MSRP $3.99-$4.99) are now available in the freezer aisle nationwide at Walmart, with more retailers coming in 2022. 

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